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adsense How to Prevent Your Blog From Invalid Traffic

Discussion in 'General Monetization Discussions' started by admin, Oct 14, 2018.

  1. admin

    admin Administrator Staff Member

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    What is Google Adsense Invalid Traffic and How to Prevent Your Blog From Invalid Traffic
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    I collected the information from the Google Adsense Live Webinar held a few days ago:

    1. What is Invalid Traffic?
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    • Does not represent genuine user interest or intent e.g. accidental clicks caused by intrusive ad implementations
    • Publishers clicking their own live ads or
    encouraging users to clicks on their ads
    • Fraudulent clicking by competing advertisers„ ad
    fraud botnets and more
    • Any invalid traffic designed to increase ad traffic while
    pretending to be genuine.
    • Click farms (A click farm is a business that pays employees to click on website elements to artificially boost the status of a client's website or a product)
    • Automated browsing
    • Session hijacking and botnets

    2. Best Practices To Prevent Invalid Traffic
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    • I'ts important that all AdSense publishers regularly review
    their traffic and ad implementations
    • Review AdSense Program Policies
    • Understand your ad traffic and site visitors
    • Be very careful when purchasing traffic
    • Double- and triple-check your ad implementations
    • Use the authorized sites feature to prevent
    unauthorized use of your ad code
    • Don't click your own ads
    • Google Publisher Toolbar
    • Look for abnormal spikes in Impressions/Clicks/CTR
    • Manual detection and Looking into reported cases of invalid traffic
    • Issues flagged by our advertisers, publishers, and
    automated systems
    • Segment traffic to explicitly see your different traffic
    sources
    • Google Webmaster Tools
    • Google Analytics

    3. How Google prevents invalid traffic
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    • Google takes invalid traffic very seriously. We use over a
    hundred complex algorithms to spot bad traffic
    • Automated filters
    • Filtering in real-time
    • Filtering in near real-time
    • Manual detection and review
    • Our team uses advanced research to uncover sources of
    non-human traffic and develop solutions to keep them
    from entering our networks and platforms.
    • Keeping invalid traffic from impacting you
    • Over 180 sophisticated filters
    • Cutting-edge technology
     

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